a) To exalt a deserving member of the Turkish American community;
b) To inspire and motivate many others, but especially younger generations;
c) To increase the profile of ATAA in the Turkish American community;
d) To create a goodwill about ATAA in the Turkish American community;
e) To create a positive "buzz" about our community within the American public at large;
f) To increase both ATAA membership and donations.
g) To inspire other programs such as continuous media immediate coverage of ATAA and our community, wider networking and the realted boost in research, development, and investment.
h) To boost activity in trade, industry, academia, arts, sports, and other fields by cross pollination.
i. Any ATAA member can propose any other ATAA member as candidate.
ii. Nonmembers must become an ATAA member at the time of submittal, if they wish to be included in the StarTurk™ program.
iii. Success can come from all walks of life: academia, media, sports, art, entertainment, business, industry, science, politics, and more.
iv. Success claimed must be reasonably documented by academic, public, or social media and claims made must be reasonably justified.
v. Success claimed must not involve solicitation of funds or other support for a current or future product , project,or service.
vi. ATAA will need two references, one must be a colleague and one a social friend--other than the family member or friend-- submitting the story for consideration for publication, so that StarTurk™ team can check facts about the claims (optional).
vii. ATAA will need StarTurk™ candidate's consent or blessing (by email or phone call ) about ATAA featuring that person. No publication goes ahead without making a contact with the candidate first and secure his/her consent and photo.
viii. ATAA can give no promises or guarantees to anyone for publishing or not publishing a story, or publishing in any order. ATAA's editorial freedom cannot be compromised. No exceptions.
ix. A donation by the party submitting the candidate or the candidate, of a suggested amount of $100 to $1,000, to ATAA, is optional and welcome, but never enforced.